For Artists Who Are Going Places
Gwenda Joyce, The Art Ambassador, helps creative entrepreneurs who are struggling to build a successful business and encourages a passion to succeed. She helps you lose the fear, create an effective marketing program, build an audience and make sales. Gwenda brings her art world experience a former gallery owner, writer and art world entrepreneur to countless artists to help them gain clarity on their goals and implement their visions.
Her mission is to bring the world to art and provide art lovers with art in their lives. She is aligned with the art world values of authenticity, communication and freedom of expression.
I think that artists cannot underestimate the importance of preparation and practice…. Success really is when preparation meets opportunity. My goal was to have 4 galleries in the US and 1 in Europe. I have 3 in the US already. I know I could not have done this a year ago, and certainly not without Gwenda’s expertise guiding me along.
Coaching gave me that extra structure and inspires me to stay on track. I notice that I’ve changed my thought process. It’s an investment in myself, my life and my family. It’s important to invest in myself. I’m projecting a different level of professionalism, and it feels really good! In 2 years I went from selling a box of cards at our open studio to selling 19 paintings!. As my agent, Gwenda has found me a fantastic new gallery to work with.
In Gwenda’s seminar I learned a tremendous amount, both from the gallery point of view, but more importantly, about my own work. I discovered things about my work and where it’s going! Gwenda is extremely knowledgeable, and willing to share it. What I learned was worth far more than I paid for.
The main way Gwenda Joyce has helped me as an artist is by her honest and very knowledgeable reactions to my work. I don’t think my art would have advanced as it has without her feedback. Our conversations are a great source of energy for me. More concretely, she works hard to help me find outlets for my art. Her letter of recommendation was instrumental in my recent successful application for a Pollock-Krasner Grant.
Gwenda helped me pay attention to how I was shooting myself in the foot and, then, how the process of doing the business of an artist could be exciting, fulfilling and even help me grow as a person. At first I had to move forward on faith and then I started to feel some momentum as opportunities and relationships built on themselves. Now, I have a new level of awareness and am operating from a different place. I got it!
I have always thought I had to do everything myself. I get overwhelmed and distracted all the time because I have so much to do. Working with Gwenda means I don’t have to think of everything myself, like writing an artist’s statement or a press release. Gwenda is always one step ahead of me with a solution to a problem I don’t even realize exists. She is right there to support and guide me through the next step, so I don’t waste time in putting things off. I am getting a lot more done, and things are happening the way I want them to. I never thought I’d make it this far in making my dream happen–opening my own gallery and showing my art and other artist’s art. Without Gwenda’s help, I wouldn’t have gotten here.
Gwenda helped me put together a successful proposal that I had procrastinated finishing because I didn’t have the focus on what I was needed or the direction to go for what I wanted. Now things are really good. The highlights are: a monumental sculpture, and a 2018 retrospective show in Switzerland with a coffee table retrospective book in the works.